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About P+

Telling brands stories with data

01

Mission

Championing PR audit standardization

Building a beloved brand is not simply about the product or service a business sells, but the connections it makes with the people who love and trust it. At P+ Measurement, We deploy the *P+MCA methodology which allows us to drill down to the original source material carrying your news and we filter data based on various metrics. The resulting information will be presented to you in a chart or infographics where your brand media performance will be analyzed and audited in detail. Our methodology is built on the Barcelona principles 3.0.

Mission

Championing PR audit standardization

Building a beloved brand is not simply about the product or service a business sells, but the connections it makes with the people who love and trust it. At P+ Measurement, We deploy the *P+MCA methodology which allows us to drill down to the original source material carrying your news and we filter data based on various metrics. The resulting information will be presented to you in a chart or infographics where your brand media performance will be analyzed and audited in detail. Our methodology is built on the Barcelona principles 3.0.

02

Values

We are more than media evaluation

Our core values “Accountability”, “Transparency” and “Timeliness” have placed us as the go-to place for media monitoring and performance audit services in the Nigerian market.

Values

We are more than media evaluation

Our core values “Accountability”, “Transparency” and “Timeliness” have placed us as the go-to place for media monitoring and performance audit services in the Nigerian market.

Care
Deeply

Embrace
Accountability

Champion
Diversity, Equity & Inclusion

Promote
Open, Authentic Communication

03

Team

People make the difference

We are a team of talented media analysts who are driven to push the boundaries of what is possible for our clients. We are dedicated to solving the problem of the absence of media data in the Public relations industry, and even better, we have a lot of fun doing it.

Team

People make the difference

We are a team of talented media analysts who are driven to push the boundaries of what is possible for our clients. We are dedicated to solving the problem of the absence of media data in the Public relations industry, and even better, we have a lot of fun doing it.

We analyze and audit media exposure far beyond what automation can deliver

– Olufunke Mohammed, ED, Operations, P+ Measurement

We understand the value of valid PR metrics to our clients’ media performance audit reports

– Olufunke Mohammed, COO, P+ Measurement

04

Reach Out

Connect with us

Not surprisingly, we encourage you to communicate freely. Whether you have a question, comment or just want to share some Love—we’d love to hear from you.

Get in touch

Reach Out

Connect with us

Not surprisingly, we encourage you to communicate freely. Whether you have a question, comment or just want to share some Love—we’d love to hear from you.

Get in touch

Our strategic partners