Performance Audit
PR agencies can not be the ACCUSED, the JUDGE and the JURY of its own work
We deploy the *P+MCA methodology to drill down to the original media sources of your news and filter data based on various metrics. Get your brand’s media performance analyses in charts
Inspire confidence, not confusion
The *P+MCA methodology is recognized as a commercial system for media content evaluation and analysis. This system is built on Barcelona principles 3.0. We track important elements such as author, spokepersons, CEO, publication type, headlines, passive, placement, key online and print influencers, views, brand and industry topics, citation, sentiment and many more.
Spend less time keeping up and more time looking forward
01
Identify brand mentions
Our Media Monitoring team will help you identify what people say about your brand and also enable you to spot any misconceptions, so you can take corrective actions.
02
Get prompt notification
A dedicated analyst will notify you as soon as your brand is mentioned in the media. A prompt response to any feedback shows customers that you care about their experience and turn possible negative perceptions around.
02
Get prompt notification
A dedicated analyst will notify you as soon as your brand is mentioned in the media. A prompt response to any feedback shows customers that you care about their experience and turn possible negative perceptions around.
03
Identify Key Opinion Leaders (KOLs)
Keep up with industry trends while identifying influencers and thought leaders to engage as brand advocates. Gather honest feedback to generate new products, services, and content ideas.
04
Know your industry & competitor
Access and utilize industry, brand and competitive insights. Track and analyze conversations in advance to prevent bad press and understand consumer sentiment and brand health.
04
Know your industry & competitor
Access and utilize industry, brand and competitive insights. Track and analyze conversations in advance to prevent bad press and understand consumer sentiment and brand health.
05
Audit your media performance
Our media audit report is embedded with a great strategic process to measure and evaluate the value of PR. Follow how much media attention your actions receive
Data Gathering process and Analysis are done by Human and Machine
Media Audit Report Process
Our strategic partners
