P+ Measurement services deploy the *P+MCA methodology which allows us to drill down to the original source material carrying your news and we filter data based on various metrics. The resulting information will be presented to you in the form of charts where your brand media performance will be analyzed in detail.
The *P+MCA methodology is recognized as a commercial system for media content evaluation and analysis. This system is built on the Barcelona principles 2.0.
We track important elements such as author, spokepersons, publication type, headlines, passive, placement, key online and print influencer, views, brand and industry topics, citation, tonality and many more.