Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor

Measurement shortcomings in PR agencies are one of the main reasons why corporate communications departments are taking more work in-house, a new survey reveals. Almost half (47%) of the public relations professionals surveyed said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey. Sword & Script Media in partnership with […]


#EvaluatePR Takeaway- October Edition

Missed the #EvaluatePR October Edition? Find the recap below. Guests: Usman Imanah – @Usmansbox Rayna De Lange – @RaynaDeLange Kenneth Adejumoh – @kenadejumoh Q1: Please tell us what you do and how you got there #EvaluatePR @kenadejumoh A1. I am a PR practitioner. I started innocently with my writing skill. Just after NYSC, my elder […]


B2B PR vs. B2C PR: 10 Important Differences You Need to Know

B2B business owners often make the mistake of a one-size-fits-all mentality when it comes to public relations. B2B PR, however, is considerably different than its B2C counterpart — with differences that could cost you big in your public relations strategy. Product launches, branding, and new initiatives demand a strong PR presence.  Read on to discover […]


Top 3 Measurement Questions the PR industry is asking

  How are research and measurement being used today in PR and for what objectives? Measurement is getting a more prominent seat at the communications table today given our improved access to data. Historically, PR professionals have used measurement to assess the potential reach of earned media coverage. However, more and more we are seeing a movement towards fueling […]


How many PR tasks will artificial intelligence take over?

Let’s think about what PR pros do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches, and we reach out to journalists. We monitor and analyze media coverage, formulate competitive differentiation, make strategic recommendations on […]


Are You Guilty of PR Data Bias? What, Why and How to Check

When it comes to marketing analysis, public relations has been known for output—media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of the outcomes of this output is a fairly new practice. Thus, standards around this measurement are still in development. With guidelines still being agreed upon, when a PR […]


Top PR Measurement Moments in Nigeria 2017

2017 saw a lot of events, growth and education in the Independent PR Monitoring and Measurement Industry in Nigeria  – Here are some of the highlights of 2017. Public relations Measurement awareness in Nigeria grew from 25% in 2016 to 37% in 2017, with 19% usage of PR Measurement program. 2017 witnessed a remarkable increase […]


Time to Learn to Love PR Measurement

PR folks aren’t known for their math or analytics acumen. Many of us entered PR in the first place because we prefer words to numbers and dislike number-crunching. I know. I personally haven’t balanced a checking account in decades – and neither has my wife. (Our CPA balances the corporate accounts – and churns out […]


Is PR Failing to Embrace New Technologies?

Some public relations veterans argue that the PR industry is slow to adopt new technology tools. PR veteran Bill Hankes argues in an article for Fast Companythat the industry is failing largely because of its unwillingness to embrace new technology. Journalists frequently complain about poor PR practices. Reviewing journalists’ comments on Facebook or Twitter quickly reveals […]