22Oct

#EvaluatePR Takeaway- October Edition

Missed the #EvaluatePR October Edition? Find the recap below. Guests: Usman Imanah – @Usmansbox Rayna De Lange – @RaynaDeLange Kenneth Adejumoh – @kenadejumoh Q1: Please tell us what you do and how you got there #EvaluatePR @kenadejumoh A1. I am a PR practitioner. I started innocently with my writing skill. Just after NYSC, my elder […]

10Oct

The Importance of Freedom and Consistency to PR Measurement

Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses, of course, but he believes something’s missing. PR pros who don’t measure have “a false perception of freedom,” […]

23Jul

#EvaluatePR Takeaway- July Edition

Missed the #EvaluatePR July Edition? Find the recap below. Guests: Barbara Bassi – @BassiBbassi Francois Van Dyk – @sbalie Godfrey Adejumoh – @godfrey_adejumo Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @sbalie A1: Francois van Dyk, Head: Operations, Ornico @OrnicoMedia #EvaluatePR @godfrey_adejumo I am Godfrey Adejumoh, Corporate Communications Manager, Unilever Nigeria #EvaluatePR […]

05Jul

7 Tips to Assure Clean Data for PR Evaluation

While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to their organization, inaccurate or corrupted data can lead to wildly incorrect conclusions. Clean data is essential to obtain accurate and meaningful insights and recommendations. Corrupted, or “dirty data,” can cause dreadful results. A single clip […]

25Jun

#EvaluatePR Takeaway- June Edition

Missed the #EvaluatePR June Edition? Find the recap below. Guests: Austin Gaule – @austinomaha Muyiwa Akande – @duduskee Odusan Olaoluwa – @The1stCenturion   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @The1stCenturion A1. Hello, I’m Laolu Odusan. Digital Analyst @quadrantcompany #EvaluatePR @austinomaha Austin Gaule, PR measurement director at @Universal_Info. I’m in the […]

21May

#EvaluatePR Takeaway- May Edition

Missed the #EvaluatePR May Edition? Find the recap below. Moderator: Damilola Joseph- @flynesdharme Guest:  Tonya Khoury– @thisisTonya;  – South Africa Damilola Sobajo, – @damisreality – Nigeria  & Olufunke Mohammed– @Lyma1505 – Nigeria   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @damisreality I am Damilola Sobajo, a PR strategist. I work with @Sesema_PR #EvaluatePR @ThisIsTonya My name is Tonya […]

23Apr

#EvaluatePR Takeaway- April Edition

      Missed the #EvaluatePR April Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme   Guest: Seye Olurotimi– @seyeolurotimi; Supo Fadipe, – @desupofadipe & Lukmon Moyosore Oloyede – @i_amOloyede   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @seyeolurotimi A1: I am Seye Olurotimi, a marketing communications practitioner. I am a Lead Consultant at CedarTribe, an Integrated […]

17Apr

10 Simple Ways to Greatly Improve Your PR Measurement this Year

Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed. PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s bottom line. Digital-savvy marketing teams could make substantial inroads into […]

26Mar

#EvaluatePR Takeaway- March Edition

  Missed the #EvaluatePR March Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme Guest: Seun Igbalode – @SeunIgbalode, Tosin Adejuwon, – @tbillion112 & Paul Uviase – @PaulUviase   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @tbillion112 A1: My name is Tosin Adejuwon, a Marketing Communication professional with experience in […]

22Mar

Top 3 Measurement Questions the PR industry is asking

  How are research and measurement being used today in PR and for what objectives? Measurement is getting a more prominent seat at the communications table today given our improved access to data. Historically, PR professionals have used measurement to assess the potential reach of earned media coverage. However, more and more we are seeing a movement towards fueling […]