Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor

Measurement shortcomings in PR agencies are one of the main reasons why corporate communications departments are taking more work in-house, a new survey reveals. Almost half (47%) of the public relations professionals surveyed said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey. Sword & Script Media in partnership with […]


The Importance of Freedom and Consistency to PR Measurement

Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses, of course, but he believes something’s missing. PR pros who don’t measure have “a false perception of freedom,” […]


#EvaluatePR Takeaway- August Edition

Missed the #EvaluatePR August Edition? Find the recap below. Guests: Bolaji Okusaga – @bokusaga Jesper Andersen – @startsnakken Bemigho Awala – @awalathegreat Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @awalathegreat A1: Bemigho Awala. Communications Consultant by day with @XLR8ngr, Story-teller by Night #EvaluatePR #EvaluatePR A1: I have been privileged to work […]



Missed the 10th Global Summit on Measurement in Barcelona? Find below quotes, insight with data, measurement industry analysis, and growth of the industry with supporting photos. Without a sense of purpose, no company, either public or private, can achieve its full potential” #purpose is crucial @jcohenPR #amecsummit Every insurance company are going through transformation and […]


75 QUOTES: PRNews Measurement Conference 2018 TakeAway

Missed the #PRNews Measurement Conference 2018? Find below quotes, advice, insight into data, measurement industry analysis and supporting photos.   Appreciate the value of data to provide micro and macro level insights #PRnews @HugleyA No wonder data geeks get no respect: 3/4 of marketers believe the culture of measurement is killing creativity ow.ly/xED730jzXRj #measurepr #prnews […]


#EvaluatePR Takeaway- April Edition

      Missed the #EvaluatePR April Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme   Guest: Seye Olurotimi– @seyeolurotimi; Supo Fadipe, – @desupofadipe & Lukmon Moyosore Oloyede – @i_amOloyede   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @seyeolurotimi A1: I am Seye Olurotimi, a marketing communications practitioner. I am a Lead Consultant at CedarTribe, an Integrated […]


10 Simple Ways to Greatly Improve Your PR Measurement this Year

Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed. PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s bottom line. Digital-savvy marketing teams could make substantial inroads into […]


Top 3 Measurement Questions the PR industry is asking

  How are research and measurement being used today in PR and for what objectives? Measurement is getting a more prominent seat at the communications table today given our improved access to data. Historically, PR professionals have used measurement to assess the potential reach of earned media coverage. However, more and more we are seeing a movement towards fueling […]


PR measurement awareness in Nigeria records 12% growth in 2017 — Report

One of the highlights of 2017 in the nation’s integrated marketing communications industry is the increasing attention PR measurement and evaluation programmes have continued to enjoy among stakeholders in the industry, a report released by P+ Measurement Services has revealed. PPlus Measurement  Services,  is an independent  communications and PR measurement agency. In the report tagged, […]


“It is unprofessional for PR agencies to establish communication measurement agencies”

In this interview with Nigerian Tribune Newspaper, Media Evaluation and Reputation Measurement expert and Chief Executive Officer of P+ Measurement services, Mr. Philip Odiakose, justifies the call for measurements of PR activities, while insisting that such measurement must be done by independent measurement agencies, and not the one created by PR agencies. Excerpts: The Nigerian […]