Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor

Measurement shortcomings in PR agencies are one of the main reasons why corporate communications departments are taking more work in-house, a new survey reveals. Almost half (47%) of the public relations professionals surveyed said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey. Sword & Script Media in partnership with […]


#EvaluatePR Takeaway- AMEC Measurement Month Edition

Missed the #EvaluatePR AMEC Measurement Month Edition? Find the recap below. Guests: Steph Bridgeman – @stephbridgeman Obafemi Farinde – @FemiFabs Francois van Dyk – @sbalie Damilola Sobajo – @damisreality Tonya Khoury – @thisIsTonya Godfrey Adejumoh – @godfrey_adejumo Joel Pereyi – @thepereyi   Q1: Please tell us what you do and how you got there #EvaluatePR […]


“It is unprofessional for PR agencies to establish communication measurement agencies”

In this interview with Nigerian Tribune Newspaper, Media Evaluation and Reputation Measurement expert and Chief Executive Officer of P+ Measurement services, Mr. Philip Odiakose, justifies the call for measurements of PR activities, while insisting that such measurement must be done by independent measurement agencies, and not the one created by PR agencies. Excerpts: The Nigerian […]


Measurement Experts Urges PR Managers to Create Evaluation Budget

Public Relations Measurement expert, Austin Ayaosi has urged PR/Corporate Communications Managers to create a budget for PR measurement. The Lead Analyst, BrandImpact Consulting, a public relations research agency gave the advice during a Tweet Chat #EvaluatePR organised by P+ Measurement Services on Friday, February 23 between 2pm-3pm. In his advice to PR professionals, Ayaosi urged […]


9 Distressing PR Measurement Failings

Measurement offers the public relations industry one of its top growth opportunities. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of agency executives and over half (54%) of in-house PR executives say measurement is very or extremely important as a growth […]


#EvaluatePR Takeaway- January Edition

Missed The January Edition of # EvaluatePR? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme Guest: Fred Oriunuebho- @airiafo ,  Femi Farinde- @femifabs  & Chima Odinma –@hchima   Q1: Can we meet you professionally (name, profession, and position) and kindly explain briefly your understanding of measurement and evaluation? #EvaluatePR @Airiafo A1. I’m Fred Oriunuebho, a […]


Top PR Measurement Moments in Nigeria 2017

2017 saw a lot of events, growth and education in the Independent PR Monitoring and Measurement Industry in Nigeria  – Here are some of the highlights of 2017. Public relations Measurement awareness in Nigeria grew from 25% in 2016 to 37% in 2017, with 19% usage of PR Measurement program. 2017 witnessed a remarkable increase […]


Time to Learn to Love PR Measurement

PR folks aren’t known for their math or analytics acumen. Many of us entered PR in the first place because we prefer words to numbers and dislike number-crunching. I know. I personally haven’t balanced a checking account in decades – and neither has my wife. (Our CPA balances the corporate accounts – and churns out […]


5 Essential PR Metrics to Measure Earned Media

PR has traditionally struggled to measure its results and quantify its contribution to concrete business objectives. PR measurement experts decry advertising value equivalence (AVE), which rates earned media by comparing it to advertising of similar size and placement, as an invalid metric. The days of evaluating public relations campaigns by counting clips and measuring column […]


A Brief History of Media Measurement

The 90-year story of why volume metrics dominate digital media By: Brent Merritt   If you’ve ever wondered why digital media analytics are dominated by measures of volume — pageviews, clicks, and their many cousins — you have to dig back far beyond the advent of the internet to find the answers. Below is the story of how media measures designed […]