27Nov

#EvaluatePR Takeaway- AMEC Measurement Month Edition

Missed the #EvaluatePR AMEC Measurement Month Edition? Find the recap below. Guests: Steph Bridgeman – @stephbridgeman Obafemi Farinde – @FemiFabs Francois van Dyk – @sbalie Damilola Sobajo – @damisreality Tonya Khoury – @thisIsTonya Godfrey Adejumoh – @godfrey_adejumo Joel Pereyi – @thepereyi   Q1: Please tell us what you do and how you got there #EvaluatePR […]

24Sep

#EvaluatePR Takeaway- September Edition

Missed the #EvaluatePR September Edition? Find the recap below. Guests: Johna Burke – @gojohnab Tosin Adefeko– @ToshAT3 Yomi Olaniwun – @mistalahz   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @gojohnab A1 Johna Burke, Monday I’ll be the #AMEC Global Managing Director leading the global media measurement & evaluation community #EvaluatePR @BCaldwellUIS […]

20Aug

#EvaluatePR Takeaway- August Edition

Missed the #EvaluatePR August Edition? Find the recap below. Guests: Bolaji Okusaga – @bokusaga Jesper Andersen – @startsnakken Bemigho Awala – @awalathegreat Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @awalathegreat A1: Bemigho Awala. Communications Consultant by day with @XLR8ngr, Story-teller by Night #EvaluatePR #EvaluatePR A1: I have been privileged to work […]

05Jul

7 Tips to Assure Clean Data for PR Evaluation

While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to their organization, inaccurate or corrupted data can lead to wildly incorrect conclusions. Clean data is essential to obtain accurate and meaningful insights and recommendations. Corrupted, or “dirty data,” can cause dreadful results. A single clip […]

23Apr

#EvaluatePR Takeaway- April Edition

      Missed the #EvaluatePR April Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme   Guest: Seye Olurotimi– @seyeolurotimi; Supo Fadipe, – @desupofadipe & Lukmon Moyosore Oloyede – @i_amOloyede   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @seyeolurotimi A1: I am Seye Olurotimi, a marketing communications practitioner. I am a Lead Consultant at CedarTribe, an Integrated […]

15Mar

“It is unprofessional for PR agencies to establish communication measurement agencies”

In this interview with Nigerian Tribune Newspaper, Media Evaluation and Reputation Measurement expert and Chief Executive Officer of P+ Measurement services, Mr. Philip Odiakose, justifies the call for measurements of PR activities, while insisting that such measurement must be done by independent measurement agencies, and not the one created by PR agencies. Excerpts: The Nigerian […]

26Feb

#EvaluatePR Takeaway- February Edition

Missed the #EvaluatePR February Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme  Guest: Timilehin Bello – @MrBigtimi , Austin Ayaosi– @hov_25 & Joel Pereyi-   @thepereyi   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR A1: Good afternoon everyone. My name is Timilehin Bello. I’m a Public Relations Executive and CEO […]