15Jan

Is ROI the Best Metric to Measure PR Success?

Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for everything, measuring ROI is not always an accurate or effective way […]

10Oct

The Importance of Freedom and Consistency to PR Measurement

Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses, of course, but he believes something’s missing. PR pros who don’t measure have “a false perception of freedom,” […]

24Sep

#EvaluatePR Takeaway- September Edition

Missed the #EvaluatePR September Edition? Find the recap below. Guests: Johna Burke – @gojohnab Tosin Adefeko– @ToshAT3 Yomi Olaniwun – @mistalahz   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @gojohnab A1 Johna Burke, Monday I’ll be the #AMEC Global Managing Director leading the global media measurement & evaluation community #EvaluatePR @BCaldwellUIS […]

24Apr

75 QUOTES: PRNews Measurement Conference 2018 TakeAway

Missed the #PRNews Measurement Conference 2018? Find below quotes, advice, insight into data, measurement industry analysis and supporting photos.   Appreciate the value of data to provide micro and macro level insights #PRnews @HugleyA No wonder data geeks get no respect: 3/4 of marketers believe the culture of measurement is killing creativity ow.ly/xED730jzXRj #measurepr #prnews […]

22Mar

Top 3 Measurement Questions the PR industry is asking

  How are research and measurement being used today in PR and for what objectives? Measurement is getting a more prominent seat at the communications table today given our improved access to data. Historically, PR professionals have used measurement to assess the potential reach of earned media coverage. However, more and more we are seeing a movement towards fueling […]

15Mar

“It is unprofessional for PR agencies to establish communication measurement agencies”

In this interview with Nigerian Tribune Newspaper, Media Evaluation and Reputation Measurement expert and Chief Executive Officer of P+ Measurement services, Mr. Philip Odiakose, justifies the call for measurements of PR activities, while insisting that such measurement must be done by independent measurement agencies, and not the one created by PR agencies. Excerpts: The Nigerian […]

24Jan

9 Distressing PR Measurement Failings

Measurement offers the public relations industry one of its top growth opportunities. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of agency executives and over half (54%) of in-house PR executives say measurement is very or extremely important as a growth […]

30Nov

Time to Learn to Love PR Measurement

PR folks aren’t known for their math or analytics acumen. Many of us entered PR in the first place because we prefer words to numbers and dislike number-crunching. I know. I personally haven’t balanced a checking account in decades – and neither has my wife. (Our CPA balances the corporate accounts – and churns out […]