16Apr

P+ Measurement upgrades PR audit report services

Lagos, Nigeria – Independent PR performance audit agency, P+ Measurement services, has revamped its Independent PR audit reporting services in Nigeria. The new reporting template will help P+ broaden and maximize its offerings by providing inference driven PR measurement and Performance audit services for stakeholders in the communications industry. The audit report upgrade, aims to create […]

26Mar

#EvaluatePR Takeaway- 12th Edition (Q1)

Missed the 12th Edition of the #EvaluatePR Tweet Chat event? Find the recap below. Guests: Mark Weiner- @WeinerMark Tosin Adejuwon– @tbillion112 Olutayo Irantiola – @peodavies Moderator: Damilola Joseph – @flynesdharme     Q1: May we meet you professionally? #EvaluatePR @tbillion112 A1: Good afternoon everyone. My name is Tosin Adejuwon, I work with @Bluebird_95 as Head, […]

15Jan

Is ROI the Best Metric to Measure PR Success?

Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for everything, measuring ROI is not always an accurate or effective way […]

10Oct

The Importance of Freedom and Consistency to PR Measurement

Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses, of course, but he believes something’s missing. PR pros who don’t measure have “a false perception of freedom,” […]

24Sep

#EvaluatePR Takeaway- September Edition

Missed the #EvaluatePR September Edition? Find the recap below. Guests: Johna Burke – @gojohnab Tosin Adefeko– @ToshAT3 Yomi Olaniwun – @mistalahz   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @gojohnab A1 Johna Burke, Monday I’ll be the #AMEC Global Managing Director leading the global media measurement & evaluation community #EvaluatePR @BCaldwellUIS […]

25Jun

#EvaluatePR Takeaway- June Edition

Missed the #EvaluatePR June Edition? Find the recap below. Guests: Austin Gaule – @austinomaha Muyiwa Akande – @duduskee Odusan Olaoluwa – @The1stCenturion   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @The1stCenturion A1. Hello, I’m Laolu Odusan. Digital Analyst @quadrantcompany #EvaluatePR @austinomaha Austin Gaule, PR measurement director at @Universal_Info. I’m in the […]

21May

#EvaluatePR Takeaway- May Edition

Missed the #EvaluatePR May Edition? Find the recap below. Moderator: Damilola Joseph- @flynesdharme Guest:  Tonya Khoury– @thisisTonya;  – South Africa Damilola Sobajo, – @damisreality – Nigeria  & Olufunke Mohammed– @Lyma1505 – Nigeria   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @damisreality I am Damilola Sobajo, a PR strategist. I work with @Sesema_PR #EvaluatePR @ThisIsTonya My name is Tonya […]

17Apr

10 Simple Ways to Greatly Improve Your PR Measurement this Year

Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed. PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s bottom line. Digital-savvy marketing teams could make substantial inroads into […]

26Mar

#EvaluatePR Takeaway- March Edition

  Missed the #EvaluatePR March Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme Guest: Seun Igbalode – @SeunIgbalode, Tosin Adejuwon, – @tbillion112 & Paul Uviase – @PaulUviase   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @tbillion112 A1: My name is Tosin Adejuwon, a Marketing Communication professional with experience in […]

26Feb

#EvaluatePR Takeaway- February Edition

Missed the #EvaluatePR February Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme  Guest: Timilehin Bello – @MrBigtimi , Austin Ayaosi– @hov_25 & Joel Pereyi-   @thepereyi   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR A1: Good afternoon everyone. My name is Timilehin Bello. I’m a Public Relations Executive and CEO […]