26Mar

#EvaluatePR Takeaway- 12th Edition (Q1)

Missed the 12th Edition of the #EvaluatePR Tweet Chat event? Find the recap below. Guests: Mark Weiner- @WeinerMark Tosin Adejuwon– @tbillion112 Olutayo Irantiola – @peodavies Moderator: Damilola Joseph – @flynesdharme     Q1: May we meet you professionally? #EvaluatePR @tbillion112 A1: Good afternoon everyone. My name is Tosin Adejuwon, I work with @Bluebird_95 as Head, […]

15Jan

Is ROI the Best Metric to Measure PR Success?

Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for everything, measuring ROI is not always an accurate or effective way […]

22Oct

#EvaluatePR Takeaway- October Edition

Missed the #EvaluatePR October Edition? Find the recap below. Guests: Usman Imanah – @Usmansbox Rayna De Lange – @RaynaDeLange Kenneth Adejumoh – @kenadejumoh Q1: Please tell us what you do and how you got there #EvaluatePR @kenadejumoh A1. I am a PR practitioner. I started innocently with my writing skill. Just after NYSC, my elder […]

10Oct

The Importance of Freedom and Consistency to PR Measurement

Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses, of course, but he believes something’s missing. PR pros who don’t measure have “a false perception of freedom,” […]

24Sep

#EvaluatePR Takeaway- September Edition

Missed the #EvaluatePR September Edition? Find the recap below. Guests: Johna Burke – @gojohnab Tosin Adefeko– @ToshAT3 Yomi Olaniwun – @mistalahz   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @gojohnab A1 Johna Burke, Monday I’ll be the #AMEC Global Managing Director leading the global media measurement & evaluation community #EvaluatePR @BCaldwellUIS […]

23Jul

#EvaluatePR Takeaway- July Edition

Missed the #EvaluatePR July Edition? Find the recap below. Guests: Barbara Bassi – @BassiBbassi Francois Van Dyk – @sbalie Godfrey Adejumoh – @godfrey_adejumo Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @sbalie A1: Francois van Dyk, Head: Operations, Ornico @OrnicoMedia #EvaluatePR @godfrey_adejumo I am Godfrey Adejumoh, Corporate Communications Manager, Unilever Nigeria #EvaluatePR […]

05Jul

7 Tips to Assure Clean Data for PR Evaluation

While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to their organization, inaccurate or corrupted data can lead to wildly incorrect conclusions. Clean data is essential to obtain accurate and meaningful insights and recommendations. Corrupted, or “dirty data,” can cause dreadful results. A single clip […]

25Jun

#EvaluatePR Takeaway- June Edition

Missed the #EvaluatePR June Edition? Find the recap below. Guests: Austin Gaule – @austinomaha Muyiwa Akande – @duduskee Odusan Olaoluwa – @The1stCenturion   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @The1stCenturion A1. Hello, I’m Laolu Odusan. Digital Analyst @quadrantcompany #EvaluatePR @austinomaha Austin Gaule, PR measurement director at @Universal_Info. I’m in the […]

21May

#EvaluatePR Takeaway- May Edition

Missed the #EvaluatePR May Edition? Find the recap below. Moderator: Damilola Joseph- @flynesdharme Guest:  Tonya Khoury– @thisisTonya;  – South Africa Damilola Sobajo, – @damisreality – Nigeria  & Olufunke Mohammed– @Lyma1505 – Nigeria   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @damisreality I am Damilola Sobajo, a PR strategist. I work with @Sesema_PR #EvaluatePR @ThisIsTonya My name is Tonya […]

26Mar

#EvaluatePR Takeaway- March Edition

  Missed the #EvaluatePR March Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme Guest: Seun Igbalode – @SeunIgbalode, Tosin Adejuwon, – @tbillion112 & Paul Uviase – @PaulUviase   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @tbillion112 A1: My name is Tosin Adejuwon, a Marketing Communication professional with experience in […]