16Apr

P+ Measurement upgrades PR audit report services

Lagos, Nigeria – Independent PR performance audit agency, P+ Measurement services, has revamped its Independent PR audit reporting services in Nigeria. The new reporting template will help P+ broaden and maximize its offerings by providing inference driven PR measurement and Performance audit services for stakeholders in the communications industry. The audit report upgrade, aims to create […]

02Apr

Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor

Measurement shortcomings in PR agencies are one of the main reasons why corporate communications departments are taking more work in-house, a new survey reveals. Almost half (47%) of the public relations professionals surveyed said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey. Sword & Script Media in partnership with […]

26Mar

#EvaluatePR Takeaway- 12th Edition (Q1)

Missed the 12th Edition of the #EvaluatePR Tweet Chat event? Find the recap below. Guests: Mark Weiner- @WeinerMark Tosin Adejuwon– @tbillion112 Olutayo Irantiola – @peodavies Moderator: Damilola Joseph – @flynesdharme     Q1: May we meet you professionally? #EvaluatePR @tbillion112 A1: Good afternoon everyone. My name is Tosin Adejuwon, I work with @Bluebird_95 as Head, […]

15Jan

Is ROI the Best Metric to Measure PR Success?

Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for everything, measuring ROI is not always an accurate or effective way […]

24Sep

#EvaluatePR Takeaway- September Edition

Missed the #EvaluatePR September Edition? Find the recap below. Guests: Johna Burke – @gojohnab Tosin Adefeko– @ToshAT3 Yomi Olaniwun – @mistalahz   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @gojohnab A1 Johna Burke, Monday I’ll be the #AMEC Global Managing Director leading the global media measurement & evaluation community #EvaluatePR @BCaldwellUIS […]

23Jul

#EvaluatePR Takeaway- July Edition

Missed the #EvaluatePR July Edition? Find the recap below. Guests: Barbara Bassi – @BassiBbassi Francois Van Dyk – @sbalie Godfrey Adejumoh – @godfrey_adejumo Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @sbalie A1: Francois van Dyk, Head: Operations, Ornico @OrnicoMedia #EvaluatePR @godfrey_adejumo I am Godfrey Adejumoh, Corporate Communications Manager, Unilever Nigeria #EvaluatePR […]

05Jul

7 Tips to Assure Clean Data for PR Evaluation

While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to their organization, inaccurate or corrupted data can lead to wildly incorrect conclusions. Clean data is essential to obtain accurate and meaningful insights and recommendations. Corrupted, or “dirty data,” can cause dreadful results. A single clip […]

25Jun

#EvaluatePR Takeaway- June Edition

Missed the #EvaluatePR June Edition? Find the recap below. Guests: Austin Gaule – @austinomaha Muyiwa Akande – @duduskee Odusan Olaoluwa – @The1stCenturion   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @The1stCenturion A1. Hello, I’m Laolu Odusan. Digital Analyst @quadrantcompany #EvaluatePR @austinomaha Austin Gaule, PR measurement director at @Universal_Info. I’m in the […]

23Apr

#EvaluatePR Takeaway- April Edition

      Missed the #EvaluatePR April Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme   Guest: Seye Olurotimi– @seyeolurotimi; Supo Fadipe, – @desupofadipe & Lukmon Moyosore Oloyede – @i_amOloyede   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @seyeolurotimi A1: I am Seye Olurotimi, a marketing communications practitioner. I am a Lead Consultant at CedarTribe, an Integrated […]

30Nov

Time to Learn to Love PR Measurement

PR folks aren’t known for their math or analytics acumen. Many of us entered PR in the first place because we prefer words to numbers and dislike number-crunching. I know. I personally haven’t balanced a checking account in decades – and neither has my wife. (Our CPA balances the corporate accounts – and churns out […]