P+ Measurement upgrades PR audit report services

Lagos, Nigeria – Independent PR performance audit agency, P+ Measurement services, has revamped its Independent PR audit reporting services in Nigeria. The new reporting template will help P+ broaden and maximize its offerings by providing inference driven PR measurement and Performance audit services for stakeholders in the communications industry. The audit report upgrade, aims to create […]


Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor

Measurement shortcomings in PR agencies are one of the main reasons why corporate communications departments are taking more work in-house, a new survey reveals. Almost half (47%) of the public relations professionals surveyed said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey. Sword & Script Media in partnership with […]


Is ROI the Best Metric to Measure PR Success?

Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for everything, measuring ROI is not always an accurate or effective way […]


Top 3 Measurement Questions the PR industry is asking

  How are research and measurement being used today in PR and for what objectives? Measurement is getting a more prominent seat at the communications table today given our improved access to data. Historically, PR professionals have used measurement to assess the potential reach of earned media coverage. However, more and more we are seeing a movement towards fueling […]


9 Distressing PR Measurement Failings

Measurement offers the public relations industry one of its top growth opportunities. PR agency executives surveyed by the USC Annenberg Center for Public Relations ranked measurement third out of 18 potential growth drivers. Two-thirds of agency executives and over half (54%) of in-house PR executives say measurement is very or extremely important as a growth […]


Making time for PR measurement

One of the most frequently mentioned barriers to setting up a PR measurement program is the time it takes. This is completely understandable—it does take time to set up measurement, and PR professionals frequently go from one client issue to the next with barely enough time to re-calibrate. This is because the bulk of public relations work […]


#MeasurePR Takeaway- #PRProf Edition

Host: Shonali Burke – @shonali. Compiled By: Damilola Joseph – @flynesdharme of @pplusmeasure   Q1: Please tell us what you do, how you got there. What got you interested in learning how to #measurePR and communication?   @CarolynMaeKim A1: Hi everyone! I’m a #PRProf, researcher, author and #SocialMedia consultant. I fell in love with the […]


5 Essential PR Metrics to Measure Earned Media

PR has traditionally struggled to measure its results and quantify its contribution to concrete business objectives. PR measurement experts decry advertising value equivalence (AVE), which rates earned media by comparing it to advertising of similar size and placement, as an invalid metric. The days of evaluating public relations campaigns by counting clips and measuring column […]


A Brief History of Media Measurement

The 90-year story of why volume metrics dominate digital media By: Brent Merritt   If you’ve ever wondered why digital media analytics are dominated by measures of volume — pageviews, clicks, and their many cousins — you have to dig back far beyond the advent of the internet to find the answers. Below is the story of how media measures designed […]