15Jan

Is ROI the Best Metric to Measure PR Success?

Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for everything, measuring ROI is not always an accurate or effective way […]

27Nov

#EvaluatePR Takeaway- AMEC Measurement Month Edition

Missed the #EvaluatePR AMEC Measurement Month Edition? Find the recap below. Guests: Steph Bridgeman – @stephbridgeman Obafemi Farinde – @FemiFabs Francois van Dyk – @sbalie Damilola Sobajo – @damisreality Tonya Khoury – @thisIsTonya Godfrey Adejumoh – @godfrey_adejumo Joel Pereyi – @thepereyi   Q1: Please tell us what you do and how you got there #EvaluatePR […]

10Oct

The Importance of Freedom and Consistency to PR Measurement

Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses, of course, but he believes something’s missing. PR pros who don’t measure have “a false perception of freedom,” […]

23Jul

#EvaluatePR Takeaway- July Edition

Missed the #EvaluatePR July Edition? Find the recap below. Guests: Barbara Bassi – @BassiBbassi Francois Van Dyk – @sbalie Godfrey Adejumoh – @godfrey_adejumo Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @sbalie A1: Francois van Dyk, Head: Operations, Ornico @OrnicoMedia #EvaluatePR @godfrey_adejumo I am Godfrey Adejumoh, Corporate Communications Manager, Unilever Nigeria #EvaluatePR […]

05Jul

7 Tips to Assure Clean Data for PR Evaluation

While data from media monitoring and measurement allows public relations professionals to uncover valuable insights and demonstrate PR’s importance to their organization, inaccurate or corrupted data can lead to wildly incorrect conclusions. Clean data is essential to obtain accurate and meaningful insights and recommendations. Corrupted, or “dirty data,” can cause dreadful results. A single clip […]

24Apr

75 QUOTES: PRNews Measurement Conference 2018 TakeAway

Missed the #PRNews Measurement Conference 2018? Find below quotes, advice, insight into data, measurement industry analysis and supporting photos.   Appreciate the value of data to provide micro and macro level insights #PRnews @HugleyA No wonder data geeks get no respect: 3/4 of marketers believe the culture of measurement is killing creativity ow.ly/xED730jzXRj #measurepr #prnews […]

23Apr

#EvaluatePR Takeaway- April Edition

      Missed the #EvaluatePR April Edition? Find the recap below.   Moderator: Damilola Joseph- @flynesdharme   Guest: Seye Olurotimi– @seyeolurotimi; Supo Fadipe, – @desupofadipe & Lukmon Moyosore Oloyede – @i_amOloyede   Q1: Can we meet you professionally (name, profession and position)? #EvaluatePR @seyeolurotimi A1: I am Seye Olurotimi, a marketing communications practitioner. I am a Lead Consultant at CedarTribe, an Integrated […]

17Apr

10 Simple Ways to Greatly Improve Your PR Measurement this Year

Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed. PR pros will face growing pressure in 2018 to prove how their activities contribute to the organization’s bottom line. Digital-savvy marketing teams could make substantial inroads into […]

22Mar

Top 3 Measurement Questions the PR industry is asking

  How are research and measurement being used today in PR and for what objectives? Measurement is getting a more prominent seat at the communications table today given our improved access to data. Historically, PR professionals have used measurement to assess the potential reach of earned media coverage. However, more and more we are seeing a movement towards fueling […]

28Feb

Measurement Experts Urges PR Managers to Create Evaluation Budget

Public Relations Measurement expert, Austin Ayaosi has urged PR/Corporate Communications Managers to create a budget for PR measurement. The Lead Analyst, BrandImpact Consulting, a public relations research agency gave the advice during a Tweet Chat #EvaluatePR organised by P+ Measurement Services on Friday, February 23 between 2pm-3pm. In his advice to PR professionals, Ayaosi urged […]