15Mar

“It is unprofessional for PR agencies to establish communication measurement agencies”

In this interview with Nigerian Tribune Newspaper, Media Evaluation and Reputation Measurement expert and Chief Executive Officer of P+ Measurement services, Mr. Philip Odiakose, justifies the call for measurements of PR activities, while insisting that such measurement must be done by independent measurement agencies, and not the one created by PR agencies. Excerpts: The Nigerian […]