In this interview with Nigerian Tribune Newspaper, Media Evaluation and Reputation Measurement expert and Chief Executive Officer of P+ Measurement services, Mr. Philip Odiakose, justifies the call for measurements of PR activities, while insisting that such measurement must be done by independent measurement agencies, and not the one created by PR agencies. Excerpts: The Nigerian […]
First Independent Communications/PR measurement agency in Nigeria, P+ Measurement Services recently set a new feat by becoming the first member of the International Association for Measurement and Evaluation of Communication (AMEC) in the country. In a chat, Philip Odiakose, Lead Consultant of the firm spoke on the benefit of being AMEC member and why it […]
In this interview with the Independent Newspaper, lead consultant of P+ Measurement Services, Philip Odiakose speaks on the relevance of media monitoring and measurement in evaluation of public relations among other issues: Tell us about what P+ measurement service is all about? We provide insights for brands as well as data to enable them to […]
On the subject of current challenges and future developments in communication controlling and the differences in approaches in Europe and the Anglo-American countries, communicationcontrolling.de conducted a video interview with Professor Tom Watson of Bournemouth University (United Kingdom).
Why we are championing the crusade for Nigerian Media Monitoring and Measurement Association (NIMMA).
In an interview with BrandArena, the Lead Consultant of Nigerian leading and fastest growing Independent PR measurement and evaluation agency, Philip Odiakose, spoke on the need and benefit to have a body that regulates the activities of Independent Media Monitoring and Measurement Agencies in Nigeria. You have been a strong advocator for an Independent […]