16Apr

P+ Measurement upgrades PR audit report services

Lagos, Nigeria – Independent PR performance audit agency, P+ Measurement services, has revamped its Independent PR audit reporting services in Nigeria. The new reporting template will help P+ broaden and maximize its offerings by providing inference driven PR measurement and Performance audit services for stakeholders in the communications industry. The audit report upgrade, aims to create […]

02Apr

Firms Move PR Work In-House; Lack of PR Measurement Cited as a Factor

Measurement shortcomings in PR agencies are one of the main reasons why corporate communications departments are taking more work in-house, a new survey reveals. Almost half (47%) of the public relations professionals surveyed said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey. Sword & Script Media in partnership with […]

26Mar

#EvaluatePR Takeaway- 12th Edition (Q1)

Missed the 12th Edition of the #EvaluatePR Tweet Chat event? Find the recap below. Guests: Mark Weiner- @WeinerMark Tosin Adejuwon– @tbillion112 Olutayo Irantiola – @peodavies Moderator: Damilola Joseph – @flynesdharme     Q1: May we meet you professionally? #EvaluatePR @tbillion112 A1: Good afternoon everyone. My name is Tosin Adejuwon, I work with @Bluebird_95 as Head, […]

05Mar

56 QUOTES: PRNews Crisis Management Summit 2019 Takeaway.

Missed the #PRNews Crisis Management Summit 2019? Find below quotes, advice, insight with data from Communications experts around the globe on Crisis Management and Communications. Public Relations is Human Relations – Bob Hastings @Bell #PRNews #PR. CCO’s greatest tool is honesty- Bob Hastings #PRnews. CCO Help exec leadership remember that employees are often a brand’s […]

15Jan

Is ROI the Best Metric to Measure PR Success?

Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR — and there’s a right metric for everything, measuring ROI is not always an accurate or effective way […]

27Nov

#EvaluatePR Takeaway- AMEC Measurement Month Edition

Missed the #EvaluatePR AMEC Measurement Month Edition? Find the recap below. Guests: Steph Bridgeman – @stephbridgeman Obafemi Farinde – @FemiFabs Francois van Dyk – @sbalie Damilola Sobajo – @damisreality Tonya Khoury – @thisIsTonya Godfrey Adejumoh – @godfrey_adejumo Joel Pereyi – @thepereyi   Q1: Please tell us what you do and how you got there #EvaluatePR […]

22Oct

#EvaluatePR Takeaway- October Edition

Missed the #EvaluatePR October Edition? Find the recap below. Guests: Usman Imanah – @Usmansbox Rayna De Lange – @RaynaDeLange Kenneth Adejumoh – @kenadejumoh Q1: Please tell us what you do and how you got there #EvaluatePR @kenadejumoh A1. I am a PR practitioner. I started innocently with my writing skill. Just after NYSC, my elder […]

10Oct

The Importance of Freedom and Consistency to PR Measurement

Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses, of course, but he believes something’s missing. PR pros who don’t measure have “a false perception of freedom,” […]

24Sep

#EvaluatePR Takeaway- September Edition

Missed the #EvaluatePR September Edition? Find the recap below. Guests: Johna Burke – @gojohnab Tosin Adefeko– @ToshAT3 Yomi Olaniwun – @mistalahz   Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @gojohnab A1 Johna Burke, Monday I’ll be the #AMEC Global Managing Director leading the global media measurement & evaluation community #EvaluatePR @BCaldwellUIS […]

20Aug

#EvaluatePR Takeaway- August Edition

Missed the #EvaluatePR August Edition? Find the recap below. Guests: Bolaji Okusaga – @bokusaga Jesper Andersen – @startsnakken Bemigho Awala – @awalathegreat Q1: Can we meet you professionally (name, profession and company)? #EvaluatePR @awalathegreat A1: Bemigho Awala. Communications Consultant by day with @XLR8ngr, Story-teller by Night #EvaluatePR #EvaluatePR A1: I have been privileged to work […]