Return on investment (ROI) has become the metric above all metrics to demonstrate success for PR, because it connects PR outcomes to corporate goals and revenues. Here’s the thing though. Although everything is measurable – even PR.
Missed the #EvaluatePR October Edition? Find the recap below. Guests: Usman Imanah – @Usmansbox Rayna De Lange – @RaynaDeLange Kenneth Adejumoh – @kenadejumoh Q1: Please tell us what you do and how you got there #EvaluatePR @kenadejumoh.
Excuses for avoiding PR measurement are heard over and over: “It takes too long,” “It’s too expensive,” “I’m in PR, I’m not supposed to be good with numbers.” Dan Beltramo, CEO of PR data science company AirPR, has heard these excuses,.