19May

100 QUOTES: AMEC SUMMIT 2017 TAKEAWAY

Missed the #amecsummit 2017?

Find below quotes, advice, insight with data, measurement industry analysis, and growth of the industry and supporting photos.

 

“AVE is no longer a representative measure” says @ddey67 of @GSK  #PRmeasurement #AMECsummit #MeasurePR

“Torture the data long enough, it will finally confess” by @JaminSpitzer @Microsoft  #amecsummit

If you torture the data long enough, it will confess. It will get you where you need to go. Love it! #amecsummit

Shifting measurement from justifying PR to improving it. @JaminSpitzer #amecsummit

Best ideas without action is meaningless. #amecsummit

“We have to move from taking credit to taking action – the courageous decision to dive into meaning” #amecsummit

Communications Measurement is non-negotiable for NGOs now, survey by Ketchum #amecsummit
Communications Measurement is non-negotiable for NGOs now, survey by Ketchum #amecsummit

Move from taking credit to taking action. Use your #data to look forward, focus on transformation- @JaminSpitzer from @Microsoft #amecsummit

Automatic sentiment is still behind… @Microsoft #amecsummit

Influence does not care about countries, it cares about language #amecsummit @JaminSpitzer @Microsoft

Technology has its limitations says @JaminSpitzer #amecsummit #sentimentanalysis

Orient around audience, use visuals and integrate datasets to give the biz a different view of outcomes & impact via @Microsoft #amecsummit

“Go beyond the PR numbers and ask what did we learn?” Shows true value of the function from @Microsoft Comms @JaminSpitzer #PR #amecsummit

Yes, use M&E to improve not only justify and report @Microsoft #amecsummit

We don’t do anything we can’t measure. Measurement needs to be in the DNA of our activities. @PandaRachana @GEIndia #amecsummit

Measurement-simplified-via-@thatmarion.-Remove-the-fear-and-spread-the-gospel.-amecsummit
Measurement-simplified-via-@thatmarion.-Remove-the-fear-and-spread-the-gospel.- #amecsummit

“The relevance of the media is changing in today’s go-direct strategy” @PandaRachana from @GEIndia on unexpected influencers #amecsummit

#Disruption is the new normal, the new world order @PandaRachana #amecsummit  #bangkok

Communications drives the #DigitalTransformation agenda @PandaRachna #AMECSummit

AMEC Chairman @richardbagnall announces serious moves from @AmecOrg to eradicate the use of AVE. #amecsummit

#Insights, not Metrics! #Amecsummit

Ratio of the various metrics you measure matter! David Watson of @UKgovcomms #AMECsummit #measurePR #mediaintelligence

Human brain processes images 60,000 faster than text @chrisdaguimol   #amecsummit

“It’s time to be brutally honest about which media platforms truly reach different types of consumers” #amecsummit

Look at style factor, reach, content relevance, sharing frequency and brand interaction when choosing Influencers  @zalora #amecsummit

Should PR industry bodies, including AMEC, ban AVEs? surveymonkey.co.uk/r/BZ6YLYK   #amecsummit

Wise advice: “it doesn’t matter how accurate your measurements are if you’re measuring things that don’t really matter”  @ddey67 #amecsummit

#Measurement reports must be business specific..Insight must be actionable @Blotter @Mubadala.  #amecsummit.

“Social media has become a top traffic source for traditional media” – @MsDovic #amecsummit

80% of people only read the headline and social post are often shared based upon the headline only says @MsDovic. #amecsummit

@jimmacnamara speaking about the key issues with evaluation as seen through #Brexit #AMECSummit.
@jimmacnamara speaking about the key issues with evaluation as seen through #Brexit #AMECSummit.

Why analysing full text? 95% of articles is shared after reading headline only. @MsDovic #amecsummit

59% of people will share a news story solely based on the headline @MsDovic @CitiAustralia #amecsummit #socialsharing #news #media

How come we call it “traditional” media and not “editorial”. The word traditional makes PR sound outdated, which is not the case #amecsummit

‘AMEC in global drive for final eradication of AVE as a #PR metric’ Major new announcement from the #amecsummit bit.ly/2rq2iLG

Communications Measurement is non-negotiable for NGOs now, survey by Ketchum #amecsummit

– Not everything is revolutionary! But what gets measured gets done.. @rajeevcol3 #AMECsummit

Tremendous growth in the Chinese PR industry.  Automotive accounts for just over 30% of national PR spend #amecsummit

Analogy of the summit - impressions are like sperm, most miss their target and end up wasted! #amecsummit
Analogy of the summit – impressions are like sperm, most miss their target and end up wasted! #amecsummit

We have a problem – we still use AVEs in our industry says @PRCAIngham #amecsummit #prmeasurement

“While we speak of moving away from AVE but the reality is something different ” @PRCAIngham #amecsummit

AVE is a necessary evil mainly in the absence of more tangible measurement for PR #AMECSummit

Agencies continue to use AVEs due to clients’ demand says @PRCAIngham   #amecsummit

While the industry in the UK in the right direction, some clients are dragging agencies back in the #AVEs  conversation. #amecsummit

Clients still want to see AVEs! We need to change this by ensuring a refreshed charter & other initiatives jointly @PRCAIngham  #AMECSummit

#Measurement is not an issue. It’s the type of measurement that’s the issue. @Westofcenter #amecsummit

There is too much #measurement in kilos (the dreaded press book), versus impact. @Westofcenter #amecsummit

Communications needs to be truly integrated with the day to day ops of a company to be truly impactful. @Westofcenter #amecsummit

Barcelona Principles revisited in #amecsummit @richardbagnall.jpg
Barcelona Principles revisited in #amecsummit @richardbagnall.

#prmeasurement must be fully integrated in business metrics – Andy West of @hotwirepr #amecsummit

Too much of our measurement is done to justify communication, and not to become better, says Andy West  PR #amecsummit

Measurement needs to be business driven @PRCAIndia President @nitinmantri at #AMECSummit

Research should be the basis of #PRcampaigns, agencies should use data for insights leading to business outcomes. @nitinmantri  #AMECSummit

Are AVEs more of a procurement requirement? Maybe. But some business leaders still value it. #amecsummit @nitinmantri @fritzquinn

-Context & content needs to go hand in hand for communications measurement. @ddey67 #Amecsummit

In order to be impactful, #PR firms need to plan & #measure their #communications in a truly integrated manner. – @nitinmantri #amecsummit

While the supply for #AVEs can decline / stop, it’s really the demand that needs to stop. @richardbagnall #amecsummit

Communications Mad Libs. Is this the reality behind much PR reporting amecsummit.jpg
Communications Mad Libs. Is this the reality behind much PR reporting amecsummit.jpg

AVEs are cheaper than quality insights. Are we ready to make the investments? #amecsummit

Today #PR firms must show the impact of their work on client’s business to prove the value of strategic #comms. – @nitinmantri #amecsummit

A call to action:  PR professionals : use measurement for insight not justification  #amecsummit #MeasureforInsights

80-90% of work today is simply distribution, not communications. #amecsummit @jimmacnamara

Not doing formative research before a campaign is like taking off without a flight plan says @jimmacnamara 🛬 #amecsummit

– #measurement is a means for #evaluation @jimmacnamara #amecsummit #insights

Lost opportunities analysis could have made a difference #amecsummit

Brexit – the signs were there. @jimmacnamara #amecsummit

Fantastic awareness of @AmecOrg framework amongst AMEC members - now time to raise awareness in the wider PR community #amecsummit.jpg
Fantastic awareness of @AmecOrg framework amongst AMEC members – now time to raise awareness in the wider PR community #amecsummit.

Beware of the big data syndrome & burst your bubble through research & outreach. @jimmacnamara #AmecSummit

Data isn’t just numbers-text is a resource we should analyse @jimmacnamara   #amecsummit

#Data & metrics are important, but insights are more important #amecsummit

Insights from the audience drives priorities for engagement and communication. Not just #mediameasurement  @PandaRachana #amecsummit

#data helps us to prioritize. @PandaRachana #amecsummit

Impressions are meaningless; Like sperm, most miss their target and end up wasted. Wise words @thatmarion #amecsummit #measurement

Analogy of the summit – impressions are like sperm, most miss their target and end up wasted! #amecsummit

Likes are the social media equivalent of AVEs – garbage says @thatmarion #amecsummit #Measurement

Real-time dashboards are often more harmful than they are beneficial… what are they actually telling you! – @aseemsood #AMECSummit

Great quote shared by @tmccorkindale from @InstituteForPR on Day 2 at #amecsummitj.jpg
Great quote shared by @tmccorkindale from @InstituteForPR on Day 2 at #amecsummit

Too many data points can do more harm than good. Analysis needs to be focused. @aseemsood #amecsummit

Fast Data Doesn’t Always Mean Good Data #datasmart  @aseemsood #amecsummit

“Knowing when NOT to look at a piece of data is just as important as knowing when to look.” (Noah Lorang) #amecsummit

@aseemsood calls for more focus on ‘slow data’ rather than obsession with real time. #AmecSummit

Slowdown in Pursuit of Real time evaluation and measurement tool…It kills #AmecSummit

Great point @thatmarion “Failure is not the opposite of success. It is part of success” ht @jimmacnamara #amecsummit

 

Influence does not care about countries, it cares about language #amecsummit
Influence does not care about countries, it cares about language #amecsummit

Don’t be afraid to make mistakes, use your measurement to improve – @thatmarion  #amecsummit

What do you go with? #Data or gut? #amecsummit

Discover a fail in a campaign is a normal step of an evaluation process. Get the most out of it. @thatmarion @ogilvypr #amecsummit

We ask clients for a usefulness test to ensure there is not too much data @aseemsood #amecsummit

Quality conversations must happen early in your sales process to help address fear of measurement. Don’t rush – @KHALIC @isentia #amecsummit

Advice for measurement agencies: address fear of measurement during the pitch process #amecsummit

#culture and #language play a huge role in our #measurement journey. @drlavanyaw #amecsummit

The struggle with measuring digital: 60% of people are not reading beyond  image and headline @richardbagnall #amecsummit

How to choose influencers to promote your brand @Auxipress @thecubeBelgium #amecsummit.jpg
How to choose influencers to promote your brand @Auxipress @thecubeBelgium #amecsummit.jpg

61% of content on the internet is not human according to Google – impressions do not dictate the value of PR @richardbagnall #amecsummit

Give the right message to the right audience at the right time ! #amecsummit @Auxipress #ContentMarketing

“Measurement in a post-truth world” @KetchumUK #amecsummit

‘Evaluation is the alpha and omega of strategy ‘, @jimmacnamara quotes book of @PietVerhoeven1 and others. #AmecSummit

Trust more important today than truth @benclevine of @KetchumPR leads discussion on impact of fake news #AmecSummit #datasmart

In the fake news environment, trust is more important than truth says @benclevine #amecsummit

#socialmedia are the No1 concern of #FakeNews #amecsummit

When something in your communication is not working, you want to be the first know, not the last. That’s why you evaluate @jimmacnamara #Amecsummit

Media monitoring services help brands take informed decisions and stay ahead. Visit bit.ly/2pHRvxU   #wednesdaywisdom #amecsummit

Why do we measure See the pic! Jamin Spitzer @microsoft #amecsummit.jpg
Why do we measure See the pic! Jamin Spitzer @microsoft #amecsummit.

Gather lots of context & use multiple data sources to discover truth & combat fake news – great advice by @ngaire_sc @benclevine #AMECSummit

It’s not about having data – it is getting the insight out of it an manage to implement it connected to Business KPIs @sharamfm #Amecsummit

Data visualization and data mobility should be focused – the future @mazennahawi  #amecsummit

“The demand for insights is a behaviour” @mazennahawi #amecsummit

Congratulations Johna ( Johna Burke ) Aseem ( Aseem Sood ) and Mazen ( Mazen Nahawi ) on becoming AMEC Lifetime Fellows #amecsummit ☺!.
Congratulations Johna ( Johna Burke ) Aseem ( Aseem Sood ) and Mazen ( Mazen Nahawi ) on becoming AMEC Lifetime Fellows #amecsummit☺ !.
COMMENT (1)
John Brown - Communications Professional | AVE. A cry for attention from the CIPR / May 25, 2017

[…] of the statistics to arise from the AMEC conference was that the use of AVE was in sharp decline. 18% of its members said that clients were asking for AVE as a metric, down from 30% in […]

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